just plain sara: Have a Little Faith

Sunday, April 26, 2009

Have a Little Faith

Items from Faith 21's new line

Apparently 60% of women 18 or over are wearing size 12-plus, yet most fashion stores only stock items up to a size 12/14 max. With "plus size" fashion being an under served yet highly in-demand market, Forever 21 is stepping up to the plate and launching their new line called Faith 21 for women size 12 and over. As a side note I can't understand why being a size 12 is considered "plus size". I'm 5"9 and a size 8/10 and I'm a 'large' in Forever 21!! And let's hope the quality of this new line is a little better. I'd like to be able to put their clothes in the washing machine without fear of them disintegrating.

Anyway, this new line will feature items similar to other Forever 21 clothing lines, including flirty dresses, trendy tops, skirts, jeans and basics such as T-shirts, camisoles, tanks and leggings (see above pics for a sample). The target customer is age 15 to 29. Prices will range from $3.80 to $29.80. Look out for the launch later this month. The line will be available in some of the chain’s new or mall locations, but it will not be stocked at the Michigan Avenue flagship store, at least not immediately.

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